Mido Japanese Group
Client: Mido Omakase
Locations: Williamsburg, Brooklyn, and
the West Village, New York City
Agency: INLOVE PR & Marketing
Partnership Since: 2024
Website: midojapanesegroup.com
Mido Omakase — Redefining Japanese Fine Dining in New York City
Since 2024, INLOVE PR & Marketing has led the full marketing transformation of Mido Omakase, launching both Williamsburg and West Village locations into two of New York City’s most sought-after omakase experiences. Through strategic social media, SEO, email marketing, and a new website, Mido evolved from a new opening to a luxury dining brand recognized across NYC’s restaurant scene.
The Strategy: Brand Launch and Digital Identity
- Developed complete digital branding and launch strategy for both locations.
- Created a cohesive visual identity reflecting modern Japanese minimalism and exclusivity.
- Highlighted Chef Leo’s artistry, premium ingredients, and seasonal omakase menus through cinematic storytelling and elegant photography.
Social Media Marketing
- Built the Instagram presence for both locations from scratch.
- Created consistent content calendars featuring dishes, behind-the-scenes chef moments, and luxury dining experiences.
- Collaborated with NYC influencers, concierge networks, and food media to boost exposure.
- Result: rapid organic follower growth, viral video engagement, and a steady rise in reservations through Instagram
- Designed and launched the new website (midojapanesegroup.com) with booking integration for both locations.
- Optimized SEO for high-performing keywords such as “Omakase West Village,” “Omakase Williamsburg,” and “Japanese tasting menu NYC.”
- Added high-quality photos, press mentions, and updated menus for a seamless user experience.
- Result: 400% increase in website traffic and top search rankings within months.
Email Marketing and Event Promotions
- Collected a growing subscriber base from website signups and in-restaurant QR campaigns.
- Designed elegant newsletters announcing limited events like Tuna Carving Nights, Chef’s Tasting Experiences, and Sip & Draw Omakase collaborations.
- Maintained an impressive 45%+ open rate and strong booking conversions from each campaign.
Advertising and Media Outreach
- Created targeted Google and Meta ad campaigns to attract high-end diners and local audiences.
- Secured influencer coverage and press highlights that expanded awareness and elevated Mido’s online reputation.
Results
+400%
Top results for Omakase West Village and Omakase Williamsburg
Google Ranking
Top results for Omakase West Village and Omakase Williamsburg
Instram Growth
From 0 to thousands of followers within months
Email Open Rate
45%+ average with strong booking conversions
Reservations
Consistent sold-out weekends across both locations